I don't think the people of my suburb "get" Aldi. A new one has opened up down the road (can I get a HALLELUJAH?) and I've been there twice now, switching from one a 20min drive away.
The locals, used as they are to Woolworths, push their overflowing trolleys past, giving it the side-eye. Of those that dare venture within, some seemingly dismiss the Aldi trolleys and bring one in from Woollies next door. Most don't have shopping bags, and I see them putting their purchases, one by one, loose into the boot of their car. The inventive ones have flogged an empty box or two, but this is a hard task given that this Aldi seems to be permanently fully stocked; shelves groaning. I think the staff are bored.
Our recent improvement in the fiscal situation meant that for a while, I was shopping at Coles. Not for any particular kind of loyalty, but because I like the Flybuys points. When we were struggling, I always longed to shop there again. I imagined myself strolling the aisles, leisurely browsing the 7 different brands of tomato sauce on offer.
But like most things in life, reality was quite different to my daydreams. I went back there a few times, bought my usual things - nothing too lavish like steak or anything - and walked out shaking my head over the docket. I could not believe what things cost there. Years of shopping at Aldi have spoilt me for the cost of things ranging from muesli bars to cheese.
And so I am back at Aldi, and quite happy about it. I am literally saving $30-40 a week shopping there, and honestly, there's next to no difference (except the fruit and veg isn't great). There's a few minor things I cannot get there, but I can duck into a Coles/Woolies/IGA any time once a month to get these.
I'm sure my fellow neighbours will warm up to it soon. They just have to remember to bring a trolley token, their bags and learn the Aldi checkout race-against-the-teller technique. Easy peasy.
Hi, I'm Sarah! I'm 33 and searching for my passion.
Until then, I slog away in a cubicle working full-time and focus on enjoying my downtime with things like TV (my old friend), movies, twitter, (trying to) cook, reading and hanging out with my hubby. My head is turned by things like vintage homewares, stationery, chocolate and scrapbooking. I blog about whatever takes my fancy.