The Mailing of Junk

Every year it's the same. The incremental increase in junk mail that goes almost unnoticed until your mailbox is groaning with Christmas catalogues in a daily basis. 

This afternoon as I pulled into my drive I noticed a gentleman strolling along with a bagful of catalogues I recognized him as a letterbox dropper who I'd seen in my street before. I put the car away and scurried to the mailbox to see what surprises he had left me. 

You know the tube where a newspaper is supposed to go? Ours has a pretty generous circumference but I must say it was struggling with the roll of shiny paper that had been crammed unceremoniously into it. 

Now, when I first moved to the city from the farm, I LOVED junk mail. It was a novelty. It was so colorful AND full of beautiful products I might like to purchase! 

A few years later, I'm on the couldn't-care-less bus. I usually just keep the Aldi brochure (I love me a weekly special) and bin the rest. 

But today I felt bad for the man that delivered them, he obviously walked so far to deliver the fat roll of marketing material to all the ingrates in my street. I spared a thought for the pittance he was probably paid for doing such an awful job. 

But after a few moments consideration, I put it all in the recycling anyway. 

What do you do with junk mail? Do those stickers actually work? Why do you think companies spend so much money on print marketing in this digital age?