Content is King

Content is king. That’s the mantra I’m hearing around the Internets these days. It’s probably true.

At my work, we say CASH is king, but that’s because, y’know, we are an Accounts team. So cash is good is real life, but online it seems that content is necessary to generate it.

But that only applies if your aim is to get rich through blogging, or vlogging, or vine-ing (is that possible?) or what have you. I like to think that most of us out there are creating things for the joy of sharing it, and also for the betterment of humankind as a whole. Or as vlogbrothers put it, for the decrease of WorldSuck.

Sure, your video of your cat being cute may not solve world hunger, but in some small way, I’m pretty sure it will cheer up somebody who is having a bad day. Many bloggers get emails from people saying that posts they’ve written have touched them in some way, encouraged them to take steps to solve problems in their lives, or reach out for help when they need it.

I guess what I’m thinking about this today is the hope that good content will hopefully, on average, equal good internet. And if we keep trying to share ideas and have conversations with each other, then we may just make a difference to the world. Maybe one or two people at first, but sometimes the smallest thing can touch many lives.

I mean; when you post a recipe, people try it and gosh darn if there isn’t joy to be found in the making of food. When you write about how you have been feeling down lately, and what you’re doing about it, or your struggle with a certain issue – readers can relate, and take away advice from your experience. When you make a video about how you think a certain thing is cool, or an issue that needs to be talked about, people listen. Blogging and vlogging means reaching out and touching someone. But hopefully in a helpful, entertaining, non-creepy way.

So what I’m trying to say is: create original content. Say what’s on your mind. Tell us about what you’re up to. Share cool stuff you’ve found. Sure, you may be able to make some money. But surely that isn’t the main point?

What great content have you found lately? Has a blogger or vlogger taught you something, made you happy or helped you out recently?